Radicool

The ‘coolest little kids brand in the world’, Radicool Kids was born in Dunedin 11 years ago out of the desire for cool kids’ threads without a large $$$ tag. 

We provide quality, fun-filled seasonal kids fashion, from 1-14 yrs., that is stylish, comfortable & affordable. We offer Radicool Dude for boys, Kissed by Radicool for girls & have a unisex basics offering, Rad Tribe.

The brand draws influences from a unique mix of surf, skate & street culture to produce cool clothes that are a celebration of fun prints & vibrant colours. Designed & developed in New Zealand with a fashion-conscious buyer (or kid) in mind

who wants cool, quality, affordable threads.